088: Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney

Laura Copywriting, Podcast, Psychology

A Coaching Story:

10 seconds left in the game and who do you look to for help?? Your coach of course!

Today we talk with a coach’s coach about coaching…and so much more! Writing emails, a print-based newsletter, dealing with haters, and…there’s even a Secret Coach’s Club that you can get into, but you have to tune in to find out how!

A few exciting highlights include:Marc Mawhinney headshot - expert coach coaching coaches
– Find out how Marc handles the haters.
– Learn which is worst – a hater or a frenemy?!
– Gain incredible insight from an expert on how to help others build their business!
– An unexpected lesson we can learn from the Anthony Weiner scandal.
– Daily email marketing advice and results (open rates actually went UP with more emails!).
– Where to get ideas for effective emails and social media posts.
– How to be present, but not pushy.
– Why Marc’s monthly print-only newsletter is treated like gold by subscribers.
– What is the “JLD Effect”?

listen to Natural Born Coaches podcast with marc mawhinney to learn about the coaching businessTake Action Now!

  1. Copywriting for Podcasters? Yep!
    Grab my Amazon Best Selling Book now!
  2. Check out Marc’s podcast, Natural Born Coaches!

Great Quotes:

  • “That helped toughen me up; it gave me a tougher skin.” – Marc Mawhinney
  • “If you’re only motivated by the money, when you hit those inevitable challenges when things get difficult- you’re not going to have the motivation to keep going.” – Marc Mawhinney
  • “That’s how I handle haters – I either ignore them or mock them for business purposes.” – Marc Mawhinney
  • “Just because they don’t like something, doesn’t mean it’s bad for business.” – Marc Mawhinney
  • “Not everyone cares about everything you’re doing.” – Marc Mawhinney
  • “People aren’t seeing everything you post.” – Marc Mawhinney
  • “I decided to open up my writing and really just not do what everyone else was doing.” – Marc Mawhinney
  • “Ideas come from everywhere.” – Marc Mawhinney
  • “I’m telling stories, I’m making it fun, I’m keeping it kind of loose, but I’m giving them something that they appreciate.” – Marc Mawhinney
  • “You should be posting on your Facebook at least 3 – 4 times a day.” – Marc Mawhinney
  • “Just be yourself.” – Marc Mawhinney

Links to Mentions in This Podcast Episode:

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Guest: Marc Mawhinney
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Host: Laura Petersen
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